Full Circle sustainability
Sound Consumer | May 2005
by Mike Oseland
(May 2005) — Full Circle Farm is the manifest destiny of Andrew Stout and his wife and partner, Wendy Munroe. It was more than a decade ago, after completing an internship on an organic farm in Minnesota, that Andrew and Wendy dreamed the farm dream. To turn that dream into reality, they raised money by selling homemade organic egg rolls at Grateful Dead shows.
Today, Full Circle Farm has blossomed into a 140-acre organic produce operation in Carnation, Wash., along the banks of Griffin Creek and the Snoqualmie River. With the help of a handful of employees, they cultivate more than 75 varieties of fruits and vegetables, notably vibrant and luscious greens, Lingonberries, salad mix and baby greens, baby turnips, culinary and Chinese herbs, rosy red and white oblong French breakfast radishes, and a rainbow of potato varieties. PCC’s produce department has been selling Full Circle Farm produce for the past 10 years.
Full Circle’s first five acres were at the base of Mt. Si in North Bend, Wash. The ground was so rocky and conditions so unfavorable that only three acres were tillable. But Andrew and Wendy applied their novice farming skills to grow their first crop, and their marketing ingenuity to get the produce directly to consumers.
Andrew’s vision drove Full Circle Farm into a growing success through direct marketing, the hallmark strategy of the small farm business model. He began selling Full Circle Farm produce directly to grocery stores — PCC was among the first — as well as restaurants and farmers markets. He also started a Community Supported Agriculture (CSA) program, which now has more than 500 subscribers.
PCC has long been a direct marketing conduit, buying direct from farmers. By avoiding distributors, the farmer gets a larger share of the food dollar and is able to sustain the farm operation. The consumer gets fresher food and a better dollar value for organic. The community also benefits with local money staying in the local economy. When this full circle is complete, our food security is in the hands of our local communities.
Since the inaugural harvest in North Bend, seven years of growth ensued. Andrew and Wendy augmented by leasing nearby acreage. The logistics mounted as working several fields required moving lots of equipment. The time had come to move. With the help of FarmLink, a service offered by King and Snohomish counties that connects future farmers with land and services, Full Circle found its home on an 80-acre parcel in Carnation four years ago.
Andrew and Wendy now provide a home to help others grow their dream of farming, offering an internship program for apprentices. Over the years, they’ve trained 36 interns; 14 have started their own farms — in Maine, Alabama, Montana, California and Rhode Island.
“We’ve also been contacted by the Agriculture Department of the country of Nepal,” says Andrew, “to see about bringing in apprentices from Nepal. The country has a four-acre organic demonstration farm outside Katmandu, and they want to know how we can host Nepali interns so they can take organic agriculture back to their country. We’re trying to formalize this now, working on the details. It’s amazing what the Internet can do!”
The Stouts also advocate their principles with local decision-makers. With a grant from King County, they’re working to get more local products into the marketplace. “What we do is work with other growers, such as Willowrose Bay Farm on Guemas Island, Alvarez Farms in Sunnyside, Frog Song Farm on Fir Island, and Sunny Slope Ranch in Wapato,” says Andrew. “We include what they grow in our CSA program or sell it through our existing accounts. Sometimes they don’t have a direct marketing approach; sometimes they just don’t want to do the distribution. But when we band together, we benefit from the economy of scale and everyone realizes we each don’t have to reinvent the wheel.”
Meanwhile, spring has arrived and so have the greens from Full Circle Farm. You’ll find the mixed baby salad greens, bunch spinach, and some smaller, sweeter new spring kales and chards in PCC’s produce section. In PCC delis, look for the mixed baby salad greens in a fresh, seasonal salad. They’re all a delicious way to support local agriculture and get the most from your food dollar.