Product alert: Draper Valley Farms chicken liver | PCC Natural Markets

Product alert: Draper Valley Farms chicken liver

February 6, 2014

There have been reported illnesses due to the consumption of undercooked or raw chicken livers that were produced at Draper Valley Farms. As a precaution, Draper Valley Farms has voluntarily withdrawn all chicken liver products produced since January 27, 2014.

If you have any Draper Valley Farms chicken liver products either cook them thoroughly before consuming or return product purchased at PCC for a full refund.

  • Ranger Free-Range Chicken Liver
    UPC Code #2-07900-0xxxx
  • PCC Organic Chicken Liver
    UPC Code #2-08931-0xxxx


PCC shoppers with questions about this product alert may call the PCC office at 206-547-1222. After hours, please call 206-390-6657.

Related Content

Product alert vs. product recall

Below you'll find the criteria we use to determine when to issue a product alert or when to issue a product recall, as well as the steps we take for each to ensure your safety.

Product alert

We issue a product alert when we've been notified there may be a problem with a particular product but there has been no formal recall.

First, we review the problem to determine if there is a health risk involved. If it's concluded there may be a health risk, we remove the product from our store shelves. We then alert the manufacturer that the product has been removed and ask for further information as it comes available. We also post signs in our stores to notify our customers of the alert, and post an alert on our website.

Product recall

We implement a product recall when a formal recall has been issued.

We learn about these formal recalls by receiving e-mail alerts for all new recalls, and we monitor the FDA website to ensure we're aware of anything that has been recalled. In addition, all of our vendors are told to report any problems with a product as soon as they are known.

After learning of a product recall, we immediately remove the product from our shelves. We post signs in our stores to notify our customers and we post a recall notice on our website. We then send an e-mail to all of our e-newsletter subscribers to alert them of the recall. Depending on the seriousness of the recall, we may analyze purchase records of members who have scanned their cards and directly call those who have purchased the product.