Protecting our waters through sustainable seafood | PCC Natural Markets

Protecting our waters through sustainable seafood

Fishing boats

At PCC, we're committed to giving our customers a variety of naturally delicious seafood choices from fisheries, farms and suppliers that rely on well-managed, sustainable fishing and harvesting practices. Why do we think this is important?

Research shows that consumer demand for popular seafood species is depleting fish stocks around the world and harming the health of the oceans. Today, more than 70 percent of the world's fisheries are fully fished or overfished.

When you're shopping for seafood at PCC, you can be assured that our seafood merchandisers are working exclusively with suppliers who bring you seafood that is harvested in healthy, environmentally friendly ways. And, when you choose sustainable seafood, you're helping to support a healthier future for our oceans.

PCC's sustainable seafood program

PCC has formed a unique partnership with the Seattle Aquarium and the Monterey Bay Aquarium's Seafood Watch program to help educate our shoppers about the benefits of buying seafood that's caught or farmed in ways that support a healthy environment. We're proud to be the first retail organization to participate in the Seafood Watch program as a full partner.

Working closely with these organizations, PCC has developed an easy-to-use guide to help shoppers make informed choices about the seafood they find in our stores. The guide — which is carefully reviewed and updated regularly — rates seafood choices on environmental issues and abundance, and provides information on fishing practices and harvesting methods.

More about: local food, Monterey Bay Aquarium Seafood Watch program, seafood, sustainable seafood

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What is sustainable seafood?

PCC believes that seafood from sources — whether fished or farmed — that can exist for the long-term, without compromising the species' survival or the integrity of surrounding ecosystems is sustainable.

PCC believes that buying seafood from trusted, well-managed sources helps to lessen the impact on the environment. Over time, it also will encourage consumer demand for sustainable seafood.

Learn more