We launched a shelf label system in June 2014 in our Greenlake Village store; you'll soon be able to find it in every location. Over 60 percent of our labeled products have at least one of the attributes, so you’ll be seeing a lot of these tags! Products may display just one color, but could show all four. Here’s a more detailed explanation of what the different colors mean at PCC.
A product with a green "Organic" tag has been certified organic according to National Organic Program/USDA standards. Products are produced with only organic ingredients, and at least 95 percent of those ingredients have been certified by an agency.
There are two ways a product can earn a blue "Non GMO" tag. The first option is to be certified organic, as organic certification requires foods to be non-GMO. The second option is to be Non-GMO Project Verified; this program does not speak to growing practices but simply verifies the absence of genetically modified seed or ingredients.
Products showing a purple "Local" tag are grown or produced in Washington, Oregon, Idaho or southern British Columbia. This region covers the area most commonly defined as the Pacific Northwest, and the one we’re lucky enough to call home.
If a product’s packaging claims that it’s gluten-free, you’ll find an orange tag. This encompasses products where you might traditionally expect to find gluten, like crackers, as well as packaged products that are naturally gluten-free. The FDA allows manufacturers to label their products gluten-free if they contain 20 parts per million or lower.