Seventh Generation Producer Profile | PCC Natural Markets

Seventh Generation

Jeffrey Hollender and his team

Producer Profile

Producers: Jeffrey Hollender and his team

Located in: Burlington, Vt.

Supplying PCC since: the late 1990s

Supplies PCC with: Non-chlorine bleached, 100-percent recycled paper towels, bathroom and facial tissues, and napkins; non-toxic, phosphate-free cleaning, dish and laundry products; plastic trash bags made from recycled plastic; and chlorine-free baby diapers, training pants and baby wipes.

Namesake: Seventh Generation derives its name from the Great Law of the Iroquois that states "In our every deliberation, we must consider the impact of our decisions on the next seven generations."

Thinking ahead to the Seventh Generation

Jeffrey Hollender has written the book on corporate and environmental responsibility — literally.

As co-founder of Vermont-based Seventh Generation — the nation's leading manufacturer of eco-friendly household products — he's written or co-written four books about corporate responsibility and environmentally friendly living, beginning with "What Matters Most: How a Small Group of Pioneers is Teaching Social Responsibility to Big Business, and Why Big Business is Listening."

That experience helped him reassess the corporate responsibility movement.

"After spending over a year writing, researching and interviewing leaders at numerous companies, I came to a conclusion I never expected — that business is changing and that there is tremendous reason for optimism because business really has taken these challenges to heart," Hollender says.


Seventh Generation certainly has set a standard for corporate social and environmental responsibility. The company's very name stems from the Native American belief that we must consider the impact of all our decisions on the next seven generations. In 1999, Time magazine selected the company as a "Hero for the Planet."

Seventh Generation's products include recycled and chlorine-free paper towels, bathroom and facial tissue, napkins and paper plates; natural formula baby wipes; biodegradable and phosphate-free cleaning and laundry products; plastic trash bags made from 80 percent recycled plastic; full-spectrum light bulbs, and more. Seventh Generation's products are never tested on animals.

Beyond environmentally responsible products, Seventh Generation focuses on consumer education (both the company's products and Web site contain ample environmental information), social and environmental campaigning, and supporting community organizations and environmental non-profits.

More about: cleaning products, organic products