Two Western Washington companies partner to benefit school children in Africa

"Bikes for Education" bicycle drive co-sponsored by Alaffia Sustainable Skin Care and PCC Natural Markets

Seattle, Wash., January 14, 2008 — A joint effort of two Western Washington companies ... Olympia-based Alaffia Sustainable Skin Care (Alaffia) and Seattle-headquartered PCC Natural Markets (PCC) ... will help school-age children in Togo, Africa avoid missing school due to lack of transportation.

Alaffia's "Bikes for Education" program, started by the company's founder, Olowo-n'djo Tchala, involves collecting used bikes and shipping them, at Alaffia's cost, to Togo. They are given to children who would otherwise have to walk up to 10 miles to and from school daily. PCC is promoting the program to its shoppers and providing collection sites for the bikes at its stores.

Two "Bikes for Education" drives will be hosted by PCC in February. Used bikes and bike parts will be accepted.


Saturday, February 2
11 a.m. to 3 p.m.
Issaquah PCC
1810 12th Ave. N.W.
Issaquah, Wash. 98027

Saturday, February 9
11 a.m. to 3 p.m.
West Seattle PCC
2749 California Ave. S.W.
Seattle, Wash. 98116


"We are happy to partner with Alaffia in this special recycling effort," said Wendy McLain, PCC's health and beauty aids merchandiser. "Every bicycle brought to PCC has the potential to change a child's life."

Alaffia produces skin care products made from fairly traded shea butter sourced from Togo. Members of their women's cooperative in Sokodé, Togo collect fruit from shea trees that grow wild across the Togo savanna and process the nuts by hand, producing raw shea butter. The unrefined shea is shipped to Alaffia's Olympia, Wash. factory where it is used to make shampoos, conditioners, lotions, creams, lip balms and soaps. Shea butter's research-supported health benefits include relief from dry skin and sore joints, burn and scar treatments, and relief from sinus congestion. Alaffia's product formulations prohibit petroleum-based ingredients and parabens, and no product testing is done on animals.

A minimum of ten percent of Alaffia's total sales is used to aid African communities in the form of reforestation projects, school roofs and supplies, and prenatal care.

About Alaffia Sustainable Skin Care: Located in Olympia, Wash., Alaffia produces a line of handcrafted skin care products made from fairly traded shea butter and other ingredients indigenous to Africa. Alaffia and the non-profit organization, Global Alliance for Community Empowerment (GACE), work together to return sale proceeds to projects in Africa that support the sustainability of rural communities.

About PCC Natural Markets: Headquartered in Seattle, Wash., PCC Natural Markets is a certified organic retail cooperative with annual sales of $114 million and an active membership of nearly 40,000 households. PCC operates eight stores in the Seward Park, View Ridge, Greenlake, West Seattle, Fremont, Kirkland, Redmond, and Issaquah neighborhoods of King County, Wash.

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Media contact

Diana Chapman
PCC Natural Markets

206-547-1222, ext. 106
206-390-6657 (cell)

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