"Rewards of Fair Trade" at PCC Natural Markets

Public invited to sample fairly traded products at two PCC locations

Fair Trade event at the Fremont PCC in 2006
Fremont shoppers enjoyed fairly traded chocolate, tea, coffee and more at the 2006 "Rewards of Fair Trade" event.

Seattle, Wash., September 21, 2007 — Products that meet the criteria of high quality, good taste, sustainable growing practices, and fair treatment of workers will be featured at "Rewards of Fair Trade," free public events at two PCC Natural Markets (PCC) locations.

  • Issaquah PCC
    Saturday, October 6 — 10 a.m. to 2 p.m.
    1810 12th Ave. N.W., Issaquah
  • Fremont PCC
    Sunday, October 7 — 11 a.m. to 3 p.m.
    600 N. 34th St., Seattle

These events coincide with the efforts of retailers, food vendors and consumer groups across the nation to celebrate "Fair Trade Month," throughout October.

The fair trade business model assures that small producers in developing countries are compensated and treated fairly. It also works to empower farmers to develop sustainable livelihoods that protect the environment, encourage organic crop production, pursue business and social development projects, and provide educational opportunities for workers and their families.

PCC offers a variety of fair labor products including coffee, tea, chocolate, sugar, rice and bananas. Most are Fair Trade Certified™, meaning they have passed criteria specified by TransFairUSA, the only independent, third-party certifier of Fair Trade products in the U.S. PCC also carries fairly traded items from producers who self-certify that their products meet specific fair labor standards.

PCC's entire coffee line — bulk, bagged and brewed — is 100 percent organic, shade-grown and Fair Trade Certified™ coffee, making PCC unique in the retail grocery business.

About PCC Natural Markets: Headquartered in Seattle, Wash., PCC Natural Markets is a certified organic retailer, with annual sales of $105 million and an active membership of nearly 40,000. PCC operates eight locations in the Fremont, View Ridge, Greenlake, West Seattle, Seward Park, Kirkland, Redmond and Issaquah neighborhoods. www.pccnaturalmarkets.com

"Rewards of Fair Trade" participants

Choice Organic Teas* — A division of Seattle-based Granum, Inc., Choice Organic Teas has been providing exclusively organically grown tea since 1989 and is the first tea crafter in the US to have all qualifying teas Fair Trade Certified™. They offer more than 70 varieties of teas, and herbal infusions, providing exceptional tasting teas with an environmental and social conscience. Contact: 206-525-0051. www.choiceorganicteas.com

Dagoba Organic Chocolate* — Founded in 2001 and based in Ashland, Oregon, Dagoba is dedicated to producing exquisite chocolate using only the finest varietal cacao from Latin America and the Caribbean, and fully sustainable practices. All beans used are organic and shade grown and Dagoba sources Fair Trade Certified™ cacao as much a possible. Contact: 541-482-2001. www.dagobachocolate.com

Endangered Species Chocolate — Founded in 1993 in an effort to spread awareness and to make an impact on the growing number of plant and animal species that are disappearing from Earth, Endangered Species Chocolate donates 10 percent of the company's net profits towards conservation of species, habitat and humanity.

Headquartered in Indiana, the company purchases cacao beans used to make its all-natural chocolate from small, family owned properties where the income benefits the communities. In addition to ensuring a fair wage and humane working conditions, Endangered Species Chocolate pays fair prices for harvested products. Contact: 800-293-0160. www.chocolatebar.com

Equal Exchange* — Equal Exchange products ... coffee, chocolate, tea and sugar ... have always been 100 percent fairly traded. For over 20 years the company has offered pre-harvest credit to aid farmers throughout their growing season. Equal Exchange works with farmers to support high quality, sustainable and shade-grown practices, and maintains long-term relationships with growers over many years.

Equal Exchange trades directly with democratically organized farmer cooperatives to ensure the fair trade price gets to the farmers who grow the products, and Equal Exchange itself is structured as a worker-owned cooperative that channels profits to support the company's mission. Contact: Roxanne Magnuson at 503-569-4138. www.equalexchange.com

Green & Black's* — Headquartered in London, England, Green & Black's was founded in 1991 and is known for making the world's first organic chocolate, as well as the first product to be awarded the Fair Trade mark. Green & Black's business supports hundreds of farmers who grow organic cocoa in Belize, Dominican Republic and Madagascar. Green & Black's "Maya Gold" Chocolate comes from a recipe based on the traditional cacao-based Maya drink (Kukuh). The "gold" in its name refers to the economic security and stability enjoyed by farmers because of their relationship with the company. www.greenandblacks.com

Honest Tea* — The nation's best-selling and fastest-growing organic bottled tea company, Honest Tea's mission is to make great-tasting, truly healthy organic beverages sweetened with less sugar and calories than most bottled drinks. It was the first company to offer Fair Trade Certified™ tea in 2003, and now offers three varieties. Contact 301-652-3556. www.honesttea.com

Organics Unlimited and Organically Grown Company — A California, family-owned business founded in 2000 that imports certified organic fruits from Mexico, Organics Unlimited created a foundation called GROW (Giving Resources and Opportunities to Workers), a non-profit dedicated to improving the lives of field workers and providing resources for their communities. GROW bananas are distributed by the Organically Grown Company, the largest wholesaler of organic fruits, vegetables and herbs in the Pacific Northwest. www.organicsunlimited.com; www.organicgrown.com

Theo Chocolate* — The first roaster of Fair Trade Certified™ cocoa beans and the only roaster of organic cocoa beans in the United States, Seattle-based Theo Chocolate offers organic, Fair Trade milk and dark chocolates in a range of delicious flavors, premium high cacao content single origin bars, cacao nibs and artisan confections — all starting with Fair Trade Beans. Contact: Debra Music 206-334-3052. www.theochocolate.com

Third Street Chai* — This Boulder, Colorado-based company has been crafting exceptional chai concentrate from the finest all-natural and organic ingredients since 1995. These liquid concentrates are microbrewed in small batches using whole herbs and teas sourced through TransFairUSA certified producers and produced entirely in an energy-efficient, wind-powered facility. www.3rdstreetchai.com

Tony's Coffee & Teas* — One of the pioneers of the specialty coffee industry, Tony's Coffees & Teas has been roasting and blending fine coffees since 1971. A leader in supporting sustainable farming practices, Tony's strives to forge strong and mutually beneficial relationships between growers and consumers of quality organic and Fair Trade Certified™ products. Contact: 1-800-448-8804. www.tonyscoffee.com

Traditional Medicinals* — This Northern California company has been making herbal products since 1974, and is guided by the principles of social and environmental responsibility. Traditional Medicinals offers Fair Trade Certified teas from India, China and South Africa, and is the only tea company in North American that uses the highest quality and most reliable pharmacopoeial grade herbs for its products. Contact: 1-800-543-4372. www.traditionalmedicinals.com

Wholesome Sweeteners* — Headquartered in Sugar Land, Texas, Wholesome Sweeteners was the first American sugar company to pursue Fair Trade Certification, and maintains partnerships with sugar cane cooperatives in Paraguay, Malawi and Costa Rica. Wholesome Sweeteners' sugars, produced from certified organic sugar cane, are the best selling range of organic sugars in the USA and Canada Contact: 1-800-680-1896. www.wholesomesweeteners.com

Woodstock Farms* — Fair Trade Certified™ white and brown rice is grown by a group of 600 small organic farmers using traditional sustainable practices and great care, assuring premium quality.

*Certified by TransFairUSA

About TransFairUSA. TransFairUSA, a 501(c) (3) nonprofit organization, is one of 21 members of Fairtrade Labeling Organizations International (FLO), and the only independent, third-party certifier of Fair Trade products in the United States. TransFairUSA audits transactions between U.S. companies offering Fair Trade Certified™ products and the international suppliers from whom they source, in order to guarantee that the farmers and workers behind Fair Trade Certified goods were paid above-market prices and fair wages.

FLO annually inspects producer organizations to ensure transparency, compliance with socio-economic criteria and sustainable farm management practices, and democratic decision making for investment of Fair Trade premiums. For more information, visit www.fairtradecertified.org.

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Media contact

Diana Chapman
PCC Natural Markets

206-547-1222, ext. 106
206-390-6657 (cell)

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