"Week of Giving" holiday food drive quadruples expectations
Joint Promotion by PCC Natural Markets, KOMO 1000 News, and Shuttle Express fed over 5,500 families served by Northwest Harvest.
Seattle, Wash., January 31, 2007 — Food and cash collected over five days at PCC Natural Markets, from KOMO 1000 News Radio listeners and PCC shoppers, provided meals to 5,527 families in need. This first-time food drive took place between December 4th and 8th, and exceeded the goal of feeding 1,000 greater Seattle-area families by 453 percent.
The "Week of Giving" was promoted by a multi-media effort that included live mentions of the food drive by KOMO News co-anchors Bill Yeend and Manda Factor in the morning drive, and Eric Slocum and Lisa Brooks in the afternoon drive; pre-recorded mentions from late November through mid-December on KOMO 1000 News; remote broadcasts by KOMO 1000 News staff from each of five PCC stores; promotion on both KOMO 1000 News' and PCC's Web sites, as well as in the radio station's November e-newsletter to listeners; and posters in all of PCC's eight locations.
Shuttle Express, a locally-owned airport transportation service company, participated by parking a van at each participating PCC store and transporting all food collected to Northwest Harvest, a hunger relief agency that serves communities throughout Washington state.
"We were thrilled with the response to this special holiday partnership," said Laurie Albrecht, PCC's director of marketing. "In just five days we collected 1,612 pounds of food and $3,315 in cash donations. Everyone involved was overwhelmed by the generosity of KOMO 1000 News listeners and PCC shoppers."
Each day of the "Week of Giving," the food drive was promoted at a different location, specifically PCC stores in Issaquah, West Seattle, Redmond, Greenlake and Seward Park. All food and cash donated were given to Northwest Harvest, which was able to feed a family of 3 with every 3.3 pounds of food collected during the drive. Every 53 cents donated was used to buy food to feed a family of three, as well. Transportation of food collected from the PCC stores to Northwest Harvest was taken care of by Shuttle Express vans and drivers.
"We were so excited to partner with PCC on this promotion," said Carol Garza, promotions director for KOMO 1000 News. "This was our first year, but our listeners and PCC shoppers really showed that they care about helping the hungry in our communities."
For 18 years PCC has sponsored its own year-round program to support hungry families in neighborhoods served by its eight locations. The PCC Food Bank program uses cash donations from shoppers to buy bulk food at wholesale prices, and provided over 58,000 pounds to its food bank partners last year. The "Week of Giving" did not affect shopper support for PCC's program.
About PCC Natural Markets: Headquartered in Seattle, WA, PCC Natural Markets is a certified organic retail grocery cooperative with annual sales of $105 million and an active membership of nearly 40,000. PCC operates eight locations in the Seward Park, View Ridge, Greenlake, West Seattle, Fremont, Kirkland, Redmond and Issaquah neighborhoods. www.pccnaturalmarkets.com
About KOMO 1000 News: A property of Seattle-based Fisher Broadcasting, KOMO 1000 News serves the Northwest market featuring non-stop news, traffic, weather, sports, and business reports around the clock. The Home of the Mariners — KOMO 1000 News. www.komoradio.com
About Shuttle Express: Founded in 1987, Shuttle Express is the only licensed share-ride operator in the Puget Sound and the sole provider of passenger transportation service at SeaTac Airport. www.shuttleexpress.com
About Northwest Harvest: Washington's only statewide hunger relief agency, Northwest Harvest provides food to over 300 food banks and meal programs throughout the state. www.northwestharvest.org