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FOR IMMEDIATE RELEASE

PCC gives local fire stations and food banks natural flu prevention and treatment alternatives


Seattle, WA (November 17, 2004) — On Monday, November 22, PCC Natural Markets and several natural food and health product manufacturers are joining forces to deliver natural flu prevention and treatment alternatives to fire stations and food banks throughout the greater Seattle area. PCC wants to raise awareness that people are not defenseless against the flu even though they may not be able to get a flu shot. PCC staff and vendors want to support and protect those who support and protect the communities they serve.

"Fire fighters and food bank employees have contact with the general public on a daily basis, but neither group qualified for the scarce flu shots this year," said Tracy Wolpert, CEO of PCC Natural Markets, "The public — and those who serve the public — should know that there is a wide array of natural foods that boost the body's immune system to fight colds and the flu, as well as many homeopathic treatments for making flu recovery easier and faster."

Dr. Sheila Dunn-Merritt, local naturopath, educator and author, agrees. "Supporting our immunity begins with eating whole foods, drinking appropriate amounts of clean water throughout the day and, of course, balanced work and rest. There are also several supplements, herbal formulas and homeopathic products that are very effective at both prevention of flu and reducing the symptoms once a flu has been contracted."

The idea of donating natural flu-fighting products to fire stations and food banks grew from a conversation a PCC staff member had with a friend who doesn't qualify for a flu shot but, as a single mom and Seattle fire fighter, is worried that she'll be unable to care for her daughter or report to work if she gets the flu. Soon after, a coordinator at one of the eight food banks that partner with PCC under its Cash for the Hungry program, shared her concern that a flu outbreak might reduce the number of clients her staff can serve, as well as make her personal style of greeting food bank clients with a hug a dangerous practice. It is hoped that the donated "Wellness Baskets" will keep these essential employees healthy throughout the holiday and flu season.

Media contact:

Diana Crane, Communications Manager
PCC Natural Markets

206-547-1222, ext. 106

 


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