PCC 2011 Annual Report
A message from your board
Your board of trustees is pleased to report that 2011 was another strong year for PCC in many arenas. Our commitment to a triple bottom line of economic, environmental and social responsibilities continues to move our cooperative forward as a strong "values driven business." And we believe our success comes from our loyal membership and customer base that support these shared values.
Of course, many of these values center around food and health, and the PCC board and management are continually looking for opportunities to connect with our members and the greater community on these topics. Our 2011 annual member meeting in April featured a panel discussion on the issues surrounding organic certification, its history and development, the work of the National Organic Standards Board (NOSB) and the importance of consumer input. The panelists were national experts, in Seattle for the spring meeting of the NOSB. Two PCC trustees testified at this meeting to support PCC's position on animal welfare and aquaculture.
Our fall member meeting in October was a celebration of the first "Food Day" and gave attendees an opportunity to meet some of PCC's local food suppliers. These farmers, ranchers and producers spoke about their commitment to providing organically raised food and fairly traded products in an environmentally sustainable manner. They also spoke to their profound appreciation of consumers who share in these values and go out of their way to support these products. This is you, the PCC member.
Your board continues to study and learn about food production challenges and opportunities, as well as childhood nutrition, and to pass that information along to our members who share our passion for these issues. We will continue to look for new and engaging ways to interact with members and the greater PCC community in 2012.
Chair, PCC Board of Trustees