PCC 2010 Annual Report
A message from the CEO.
A decade of growth and accomplishment
"10" has been a lucky number for our co-op. During the first 10 years of the new century we increased sales by 120 percent, opened two new stores, moved one and remodeled five. In 2010 our members showed unwavering support for PCC as our market area and the nation faced still ongoing economic challenges. We ended the year debt-free with year-over-year increases of 7.2 percent in sales and 11.4 percent in net worth. We've signed the lease for our tenth store, to open in the Greenlake neighborhood in 2013, which we believe will be as successful as our most recent store in Edmonds has been.
We all share in celebrating PCC's growth and many "firsts" during the past 10 years. PCC repeatedly opted for raising product standards by eliminating high fructose corn syrup, artificial trans fats and ingredients from cloned animals in products store-wide, and rBGH in fresh dairy products. Plastic shopping bags were removed from our check stands and now two-thirds of our shoppers bring their own bags. We voluntarily instituted country-of-origin labeling of our meat, seafood, peanuts and fresh produce, and PCC was the first retailer to sign on to the Campaign for Safe Cosmetics and the first retailer to be endorsed by the Gluten Intolerance Group of North America.
The past decade brought PCC local and national recognition from more than 60 awards for programs and practices that support consumer education, community outreach and sustainability. Two stores earned LEED © certification for outstanding energy efficiency and systems performance; Redmond is the first grocery store ever to qualify for LEED Gold and Edmonds is the first in the Western U.S. to earn LEED Platinum. Edmonds was dually honored as the first Salmon-Safe certified retail location in our state.
Accolades for past achievements are gratifying but far more exciting is how solidly positioned our co-op is for future success. Almost 46,000 active member households shop our stores and enjoy the benefits of PCC membership. We employ more than 800 well-trained staff committed to providing the best in customer service and we operate nine successful stores in vibrant neighborhoods. Consumers everywhere are taking more responsibility for their health and are seeking out the organic, natural products for which we are known and trusted. We have strong supplier relationships, and PCC is a tireless advocate of legislation and sustainable practices to ensure the long-term availability of products we want on our shelves.
We also offer a member benefits program that continues to be well-received. In 2010 we returned more than $3 million in discounts to members, an increase of 5.2 percent over the prior year. For the second year we were pleased to offer additional 10 percent floating discount days in November and December.
We are also pleased to offer all PCC customers a variety of informative services and opportunities to introduce them to our products and how they can enjoy them. Examples include our greatly enhanced website; searchable product and recipe data-bases; educational brochures, videos and podcasts; PCC Cooks and PCC Kid Picks programs; popular social media platforms, electronic newsletters and blog; and "Taste," our new magazine distributed in the Sound Consumer, local papers and in our stores.
As PCC begins another year of providing healthful products, thoughtful service and substantive support to our members and community, there's little doubt that the next 10 years will be as challenging to our business and our co-op as past decades have been. We're looking forward to it ... and to seeing you in our stores.
CEO, PCC Natural Markets