PCC 2010 Annual Report
A message from your board
On behalf of your board of trustees, I'm proud to report that 2010 was a banner year. PCC members enjoyed discounts of more than $3 million and annual sales exceeded $147 million (both record amounts). PCC served more customers than ever before; all the while, continuing its outreach activities and advocacy efforts in support of healthy communities. In an economy still recovering from a severe recession, these are notable accomplishments.
Our co-op continued its strong commitment to its triple bottom line, as evidenced by its solid financial position, by the resources it devotes to community health and well-being and through its efforts to operate sustainably. The management and staff should be commended for the recognition PCC received during 2010 from the grocery, business and governmental arenas for its innovative and responsible practices. With a complete redesign of its website, our co-op enhanced its informational resources and community interaction. The continued growth of the PCC Cooks program increased educational opportunities on a range of topics related to healthful living.
A 2010 member satisfaction survey revealed high marks for PCC's friendly and knowledgeable staff and offering of natural and organic foods. Nearly all respondents said they would probably or definitely become PCC members if they had to do it all over again.
Your board continued its long-term studies of the regional food system and childhood nutrition, devoting its entire board retreat last year to hearing from experts in these fields. We were pleased to focus on the benefits of the Fair Trade movement to producers and consumers at our 2010 fall member meeting.
With your ongoing support, PCC is positioned for future success, both in providing you with quality food and service, and also in creating a keystone of community service and involvement. We sincerely thank you for your support in 2010 and for continuing your role in PCC's success. It's an honor to serve you.
Chair, PCC Board of Trustees