PCC 2005 Annual Report

A message to our members from your board

2005 was certainly a successful and exciting year for PCC. We generated record sales in spite of increasing local competition. And, we laid the groundwork necessary to ensure that your co-op thrives in the years to come.

Your board has recognized that at least a moderate level of growth is crucial to our future success. Business growth enables us to provide more career advancement opportunities to the staff who are so vital to our co-op. It helps us support local and organic growers by providing an expanding market for their products. It helps us remain competitive with the much larger grocers around us. And, it increases our educational resources and our influence on every aspect of sustainable living in our community. Our greatest challenge, of course, is to promote business growth without sacrificing the personal and neighborhood feel that has always been so much a part of our co-op culture.

One of the primary responsibilities of your board is to listen to you and then to enact policies that represent your interests and meet your needs. To that end, we enlisted Gilmore Research Group to conduct an extensive member satisfaction survey during the fall of 2005.

The survey was designed to measure your satisfaction with your shopping experiences in our stores and your co-op membership. You’ll find a summary of those results on PCC’s Web site. Overall, we were delighted with your responses as you gave us extremely high marks. The survey also revealed that we have room to improve our communications with you and need to do a better job of explaining our member discount programs.

With an extraordinary management and staff in place, we are well prepared to meet the challenges of upcoming years. It has been our privilege to serve you this past year. We look forward to another successful year in 2006.

Bob Cross
Chair, PCC Board of Trustees